Natural Beauty
Enhance what makes you uniquely you.
2015
NOVLaunched the artist beauty brand JUNGSAEMMOOL
One Philosophy.
Three Expressions.
Discover three ways to experience beauty through Makeup, Skincare, and Hair.
Beauty Starts From You
A professional makeup artist brand that brings out your natural beauty, as if touched by the hands of a makeup expert.
By observing and enhancing your unique features, we help you reveal the beauty that is truly your own - and complete your most authentic Youtiful.
NATURAL. BALANCED. ELEVATED.
Balanced Complexion
Create harmony between skin, color and texture.
Effortless Makeup
Refined techniques, made effortless.
2016
MAYHeld pop-up stores at Hyundai Department Store Pangyo, Mokdong and Apgujeong Main Store
DECHeld a Naver Beauty Window pop-up market
2017
MAYOpened the JUNGSAEMMOOL PLOPS flagship store in Garosu-gil
JULLaunched the Shilla Duty Free online store
SEPReceived the Grand Prize for Brand Leadership at the 5th Korea Brand Awards
OCTEntered Hyundai Department Store, Sinchon
DECEntered Lotte Department Store Main Store, 2F
2018
JANLaunched the JUNGSAEMMOOL global online store with worldwide shipping
AUGEntered Shinsegae CHICOR
NOVEntered Hyundai Duty Free
DECEntered Hyundai Department Store, Jungdong
2019
APREntered AK Plaza, Suwon
Entered Lotte Department Store, Ilsan
AUGEntered Lotte Duty Free, Myeongdong Main Store
Entered Thailand through Siam Center
SEPEntered Rakuten, Japan
Opened a flagship store on Lazada, Thailand
OCTEntered Xiaohongshu, China
Entered Siam Paragon, Thailand
NOVEntered Asiana Airlines' in-flight duty-free store
2020
JANEntered Amazon.com and Amazon JP
MAREntered Shinsegae Duty Free, Myeongdong Main Store
Opened a brand store on Shopee, Taiwan
Opened a brand store on Shopee, Thailand
APREntered Olive Young, Korea
MAYOpened a pop-up store at Megna Bangna, Thailand
JULOpened a global brand store on Tmall, China
SEPLaunched the official Thailand website
2021
MAROpened a pop-up store at Central Plaza Ladprao, Thailand
OCTOpened a global brand store on JD.com, China
NOVOpened a global brand store on Douyin, China
2022
FEBOpened a brand store on KONVY LUXE, Thailand
MARSigned an exclusive distribution agreement with Itochu, Japan
JULLaunched Amazon JP, Qoo10, Rakuten and JSM JP in Japan
Opened a domestic brand store on JD.com, China
SEPReopened the renovated Lotte Department Store Main Store, 1F
NOVEntered Air Busan's in-flight duty-free store
Opened a brand store on NOIN, Japan
Entered 253 variety stores in Japan, including LOFT, PLAZA and @COSME
2023
FEBOpened a brand store on FLIP, U.S.
Opened a brand store on Pinduoduo, China
MAROpened a brand store on Lazada, Singapore
Launched the official Singapore online store
Opened a brand store on Shopee, Singapore
APROpened at Lotte Department Store, Cheongnyangni
SEPExpanded to 626 stores in Japan, including Hanshin Department Store and variety shops
Established a local entity in Hong Kong
Entered Shilla Duty Free, Seoul
Entered Shinsegae Centum City
NOVEntered Shinsegae Duty Free, Incheon International Airport T1
Entered Lotte Duty Free, Jeju
Entered Shilla Duty Free, Jeju
2024
FEBSigned an exclusive distribution agreement with Global Mandiri, Indonesia
MAROpened a global brand store on Kuaishou, China
Signed an exclusive distribution agreement with Jowon, China
APROpened a domestic brand store on Tmall, China
MAYBegan official operations with Central Marketing Group, Thailand
Opened a flagship store in Singapore
JUNEntered Jeju Air's in-flight duty-free store
Entered Lotte Duty Free, Busan
JULEntered Lane Crawford Times Square, Hong Kong
Entered ION Orchard, Singapore
Entered Korean Air and Jin Air in-flight duty-free stores
AUGGrand opening at CentralWorld and Central Chidlom, Thailand
Opened a domestic brand store on Douyin, China
SEPEntered Shinsegae Duty Free, Incheon International Airport T2
Opened a domestic brand store on Kuaishou, China
OCTEntered The Langham Beauty, Mong Kok, Hong Kong
NOVEntered SOGO Kai Tak, Hong Kong
DECGrand opening on Sociolla, Indonesia
Entered Lotte Duty Free, Gimpo International Airport
2025
JANEntered KrisShop, Singapore's in-flight duty-free store
FEBEntered Cloud Nine, Mongolia
Held a grand launch party in Indonesia
MAROpened a flagship store at Beautrium, Thailand
Key 7 Principles
JUNGSAEMMOOL products are crafted based on makeup artist Jung Saem Mool’s years of expertise and the “KEY7” principles she developed through her understanding of fine art. Rather than simply following trends, they are designed to help you discover and express your own unique beauty.
- Thin & Thick
- Techniques for creating a smaller, more dimensional appearance.
- Warm & Cool
- Techniques for creating a youthful, radiant look.
- Wet & Dry
- The secret to long-lasting makeup that stays fresh for hours.
- Lost & Found
- Techniques for making the eyes appear larger and the lips more defined.
- Focal Point
- Ways to create balance and harmony across the face.
- Simple & Complex
- Techniques for emphasizing the features you want to bring into focus.
- Old & New
- Creating a distinctive personal style by balancing trends with individuality.
Begins
Gentle on Skin, Powerful Results—
The JUNGSAEMMOOL Way of SkincareGentle on Skin, Effective Results
— The JUNGSAEMMOOL
Way of Skincare
A skincare collection that gently prepares your skin for makeup, creating a smooth, healthy-looking canvas for your natural beauty to shine.
Start Your Skincare Routine from Step 0
Begin the JUNGSAEMMOOL way of creating flawless-looking skin.
Based on the skin observation data of JUNGSAEMMOOL, Korea’s No.1 Makeup Artist and Founder, a skincare solution designed to create the perfect canvas for makeup.
High-Performance Skincare for
Visible Results
Targeted formulas featuring effective ingredients to address specific skin concerns, paired with sensorial textures that feel distinctly refined.
Gentle, Trustworthy Vegan Formulas
Rooted in naturally derived ingredients, designed to minimize irritation while preserving what matters— a balanced approach to clean beauty.
Gallery
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A Gentle Start
Small moments of care make every day feel brighter.
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Your Daily Glow
Skincare made to fit naturally into your routine.
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A Splash of Hydration
A fresh feeling from the first step of your routine.
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Made for Every Day
Simple care for the skin you are in.
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Fresh Perspective
Begin again with a light, refreshing ritual.
Find Us
Shop products recommended by the experts at BeginS Inspiration.
Products coming soon.
Explore BeginS’ Essentials
Explore BeginS’ signature products, thoughtfully created to bring out your natural beauty.
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salon.zip
Top-Class Beauty Artists by SpecialtyTop-Class Beauty Artists
by Specialty
salon.zip, selected by artists from Jung Saem Mool Inspiration, is a professional brand
that embodies the expertise and techniques of a traditional Cheongdam salon.
Bringing Professional Salon Care into Your Everyday Routine
Drawing on the expertise and specialized know-how of professionals at Jung Saem Mool Inspiration salons, salon.zip offers thoughtfully developed beauty solutions for everyday care.
From professional products used in actual salons to dedicated home-care lines, salon.zip helps you maintain salon-quality results in your daily routine.
Preserving the Natural Beauty of Your Hair While Caring for Our Planet and Society
salon.zip combines essential ingredients that support scalp and hair health with proprietary technologies inspired by professional salon care.
We also thoroughly evaluate the environmental impact and safety of every stage of the product manufacturing process, developing only products that are safe for both consumers and the environment.
Find Us
Shop products recommended by the experts at salon.zip Inspiration.
Products coming soon.
Explore salon.zip Essentials
Explore professional hair care products inspired by the expertise of top salon artists.
Shop Now