The Artist Behind K-Beauty

Jung Saem Mool

Since the 1990s, Jung Saem Mool has created iconic looks for countless celebrities and shaped some of Korea's most defining beauty moments.

Her beauty portfolio reflects the trends and history of Korean makeup itself.

Today, she continues to expand her global presence, gaining worldwide recognition for K-Beauty makeup that accentuates the unique beauty and allure of Korean stars.

Artist Jung Saem Mool
Jung Saem Mool at work
NAME
Jung Saem Mool
ROLE
Makeup Artist
LOCATION
Korea

Belief

You + Beautiful = YOUTIFUL

“Beauty is not about changing the way you look. It is about discovering what you always had.”

Jung Saem Mool in a red suit
Reveal, Don’t TransformBeauty is not about becoming someone else,
but revealing what is already yours.
See The IndividualEvery face has its own character, balance and beauty.
Enhance, Don’t ConcealMakeup should bring out what makes each person uniquely beautiful.

BEYOND BEAUTY

Beauty is not only about how we look, but how we see and support one another.

Mentorship

Sharing knowledge and experience with the next generation of artists.

Her Journey

Tracing the journey that shaped her artistry, from makeup artist to beauty visionary.

1990s -The Beginning

Beginning her career as a makeup artist, she began to shape her own perspective on beauty and artistry.

1990s -The Beginning

K-BEAUTY - Shaping a New Beauty Language

Building her career through work in Korea’s entertainment industry, she developed a distinctive approach to makeup and beauty.

K-BEAUTY - Shaping a New Beauty Language

Signature Looks - Creating Iconic Beauty

Creating defining makeup looks for leading Korean actresses and establishing her signature approach to beauty.

Signature Looks - Creating Iconic Beauty

ART × BEAUTY – WHERE ART MEETS MAKEUP

Bringing together the worlds of Fine Art and makeup to explore beauty as a form of artistic expression.

ART × BEAUTY – WHERE ART MEETS MAKEUP

TODAY - A DISTINCTIVE BEAUTY PHILOSOPHY

Turning her artistic philosophy into a distinctive beauty brand. Expanding her beauty philosophy to audiences around the world.

TODAY - A DISTINCTIVE BEAUTY PHILOSOPHY

“ For Jung Saem Mool, beauty has never been about perfection. It is about individuality, confidence, and the freedom to be seen as you are. ”

Explore Her Beauty Philosophy